MUMBAI: SITI Cable, Zee Network enterprise’s cable expertise SITI Cable is greatly committed to the government initiative of mandatory digitization. Digitization of phase 1 & 2 towns is over and 31st  Dec 2015 is deadline for phase 3 towns.

As part of its commitment to drive the digitization process, SITI Cable is constantly engaging with LCO partners across multiple states in the country and is providing all possible support to them.

SITI provides its digital cable TV signal over IP based platform which is robust & scalable and ensures continuity of signals. The industry first subscriber management system, Own Your Customer (OYC) specially designed for LCO gives full control of subscribers to LCO.

A SITI LCO can also choose STB from the multiple options like MPEG 2 / MPEG 4 / HD / PVR. The state of art digital Headend by SITI provides more than 300 SD & HD channels. The technology is future ready and will provide value added services like recording facility, video on demand, games etc.

In select cities, SITI Cable’s digital network is broadband ready which provides revenue enhancement opportunities to its business partners. The company follows consistent business policy for all its business associates and LCOs can rest be assured of uniformity in the content price. SITI is a professionally managed organization and so the partnering LCO have access to best people, technology and support.

Today SITI Cable as part of this initiative has shared it vision of digitization with the LCO

partners in the town of Riwari & Bhiwari

Speaking about the digitization in phase III & IV areas SITI Cable CEO V.D Wadhwa said, “We at SITI Cable are committed to ensure that customers have an access to quality services. The mandatory digitization is underway and this initiative will ensure a larger participation in the process by all.”