MUMBAI: OgilvyOne Worldwide India has named Vipul Salvi as executive creative director with effect from 16 November, 2015.

Salvi said, “In the communications domain, customisation is the next big leap and digital media is the vehicle that will allow us to deliver tailor made campaigns for individuals, not just groups or categories of consumers. OgilvyOne is India’s No. 1 Digital Agency that has been consistently delivering award winning campaigns in this space, so to be apart of OgilvyOne’s future is very exciting.”

OgilvyOne Worldwide India president and country head Vikram Menon added, “We have very ambitious plans for OgilvyOne, and Vipul’s mix of skills across advertising, activation and digital, clubbed with his enthusiasm to try new things is just what we need to infuse a fresh lease of creative energy across our offices, and get them working closer together to deliver better programs for our clients Vipul joins OgilvyOne from Geometry Global, where he led the transition of Ogilvy Action to Geometry Global, and helped build a completely new and contemporary reputation for the division across its offerings of Shopper, Rural and Experiential Marketing.”

At Ogilvy, Salve’s most recognised work was ‘The Lifebuoy Roti Reminder’ program, which won a Silver Clio, a bronze Lion and several other regional and international awards. Outside of advertising, he devoted a couple of years of his life to art starting with his first showing as an artist in 2007, and was nominated the year after under ’50 best artists of modern India’ at a Delhi art show.