MUMBAI: Leo Burnett India has hired Sachin Das Burma as group executive creative director at its Delhi office.

Speaking on his appointment, Leo Burnett India North president Samir Gangahar said, “We are delighted to welcome Burma. With an impressive track-record of creating path-breaking integrated communication across categories and the hunger to do a lot more, I’m excited to see him craft ideas that impact consumer behaviour and solve business problems across our portfolio of brands.”

Leo Burnett India chief creative officer RajDeepak Das added, “In Sachin we have found a leader who has the ability to keep things simple and connect every piece to a human truth. His ideology and working style is ideal to drive innovation and integration in the communication process. I’m sure Sachin’s inclusion will significantly enhance our capability of solving our clients’ problems by creating new age work based on strong consumer insights.”

Burma said, “Leo Burnett has a great history of fantastic work that has built so many big brands. My aim will be to uphold the creative standards and make sure that the legacy of the agency continues. And hopefully, I would be able to add value, new business and awards. I look forward to be part of an exciting team. There is a new way of thinking at Leo Burnett and I hope to learn and contribute.”

He joins from Draft FCB Ulka where he was group creative director and has also worked with Contract Advertising, Bates India and JWT.