MUMBAI: Tata Capital has inked a marketing tie-up with Dharma Productions’ upcoming film Shaandaar, which  is due to release on 22 October.

A contest called  ‘Har Shaadi Hai Shaandaar’ has been launched wherein individuals who are looking to avail a wedding or personal loan from Tata Capital can participate in the contest. Three lucky winners will get a chance to meet the stars of the movie namely Shahid Kapoor and Alia Bhatt. The contest ends on 17 October, 2015.

An extensive marketing campaign comprising TV and digital media will be used to promote the wedding loan product and the contest. The participants have to share their 'Shaandaar’ story in not more than 3000 characters along with applying for the loan. 

Tata Capital wedding loans will provide prospective brides and grooms with the ability to finance their dream wedding. Wedding expenses are one of the key reasons for taking a personal loan. After observing this need,  Tata Capital has crafted the wedding loan product, which has the added benefits of flexible EMI repayment options, quick processing and attractive interest rates, that makes it easier to finance small or large ticket wedding expenses.

Tata Capital head – brand marketing corporate communication & digital vertical Veetika Deoras said, "Getting married is a key milestone in an individual’s life  and Tata Capital offers wedding loans to help fulfil all the small or big desires that an individual may have, to make his/her wedding even more special. The movie Shaandaar is based on the theme of a destination wedding and hence the fit was perfect. Tata Capital believes that every wedding, big or not, is special, is shaandaar.”