MUMBAI: Helios Media has promoted Shrutish Maharaj as chief sales officer. 

He has been a part of the company's core team since its inception four years ago.

In the new role, Maharaj will be responsible for spearheading the revenue and content marketing functions at Helios. He has about 12 years of experience and has earlier worked with organisations like India Today Group, HT Media Ltd, Network 18, UTV News ltd and Times Group in various capacities.

Maharaj said, “The last four years haven’t been the easiest but surely most exciting and enriching. We have created benchmarks and then recreated them. We are constantly redefining the way people approach media sales and it’s most satisfying to see larger networks counting on us as experts of specialty products. We have built this team of handpicked people for whom sales is a passion; more than just a career and I would say our people are our biggest assets. I am definitely thrilled at this development and am geared up for all the challenges and opportunities coming our way this year.”

Helios Media currently handles revenue mandate for MTunes HD, Living Foodz, Epic TV, Music F Fatafati, food vertical of Femina (WWM Group), Fashion TV in exclusive capacity.

Apart from the above he will also lead Brand Chef, which is an indigenous initiative by Helios connecting the brand, consumer and content in the food domain.

Commenting on Maharaj’s appointment, Helios Media managing director Divya Radhakrishnan said, “I am glad that the reins are now in the right hands and Shrutish will continue to make us proud. His organisational pride of wearing the Helios Spirit on his sleeve has been heartening and also infectious.”

Helios Media COO Bala Iyengar added, “Shrutish is a perfect example of what it takes to sprint your way to this coveted position, which was waiting for him to occupy. The right persona that a rapidly growing organization likes ours is what Shrutish has worked towards developing and successfully at that.”