MUMBAI: Vodafone, one of India's leading telecommunications services provider, has announced its tie-up with Rockstand, one of India's leading eBook and eMagazine application.

This tie-up heralds a new chapter in the digital reading industry of the country. With this development, Rockstand has become the first eBook and eMagazine application that would include easy payment through Vodafone and thus reaching out to millions of users across the country.

On the association, Rockstand Digital CEO Praveen Rajpal exclaimed, "Rockstand's tie-up with Vodafone will further strengthen our relationship with them as well as with our users. We are receiving wonderful reviews for our application and recently we have crossed a mark of 50,000 downloads, which shows the growing popularity of digital reading in India. With Vodafone's support, we will be reaching to urban as well as rural areas of the country on a strong network. We are sure this association will bear rich dividends for both Vodafone & Rockstand"

There will be exclusive subscription option for Vodafone users where they can purchase books and magazines at Rs 7 per day.

Apart from this Vodafone users will also have access to choose from the gamut of books and magazines of their choices, with just a click of a button from Rockstand - eBook/eMagazine collection like regional content, lifestyle, entertainment, computer, children magazine, computer books, celeb magazines and many more categories.