MUMBAI: The Dish TV vs IndiaCast battle has just taken an ugly turn. India's oldest DTH operator has fired a salvo at the aggregator by issuing a statement that claims that it has issued a legal notice to it for "the false and malafide advertisement that it issued today."

 
It has asked IndiaCast to cease and desist from "spreading false and malafide information" regarding channels on DishTV. 

“All necessary steps including criminal and civil actions against Indiacast UTV and its functionaries are being contemplated,” says a Dish TV spokesperson.

However, an IndiaCast spokesperson said that they haven’t yet received any notice from Dish TV.

Readers may recollect that leading Indian newspapers today carried a public notice from IndiaCast stating that channels it distributes might be discontinued from Dish TV subscribers’ packages from 1 January and replaced with movies on demand unless customers message or call the DTH operator clearly saying they wanted to continue receiving them. The ads asked them to call up Dish TV or in the alternative subscribe to another cable TV or DTH service. Promos along the same lines have also been running on all the IndiaCast channels. 

IndiaCast had issued the ad keeping in mind that DishTV is running an "on-request channel" campaign which will see channels being unsubscribed unless subscribers opt for them. The DTH operator is also rewarding subscribers with points if they choose to unsubscribe from IndiaCast channels which they can use to watch movies. 

The channels that are mentioned in the IndiaCast notice include:  Colors, CNBC TV 18, MTV, CNN IBN, Bindass, Nick, IBN7, CNBC Awaaz, UTV Movies, History TV, Disney, Hungama, Sonic, Disney XD, UTV Action, Comedy Central, VH1, UTV World Movies, Nick Jr, Disney Junior and IBN Lokmat.