MUMBAI: Madison Media Plus, a part of Madison Media Group has bagged the mega account of OYO Rooms. The account was won in a multi-agency pitch and will be handled out of the agency’s Delhi office.

OYO Rooms chief operating officer Abhinav Sinha said, “Madison is the biggest name in marketing communications and we are very proud to be associated with them. I am sure that under the able leadership of Sam Balsara, the Madison team will take OYO to new heights and we will soon be a household name. At OYO, we believe that everybody deserves an amazing experience when staying out of home, and, it is great that Madison will be taking OYO’s message to the people.” 

Madison World chairman and managing director Sam Balsara added, “I am delighted that we have won this young but extremely promising business and are looking forward to help OYO Rooms become a household name in the country. It is really exciting to see such a young entrepreneur making a mark so early in life.”