MUMBAI: Hungama has partnered with Kyoorius Designyatra 2015 (KDY) to be held in Goa, to raise awareness for a social cause while adding a musical note to the 10th anniversary of KDY.

Hungama and Kyoorius Designyatra 2015 will create one of the biggest live-request playlists to raise the funds via a Twitter activity. By tweeting #HungamaKDY2015 and the name of the song, it will be played at the event. While the activity will contribute Rs 100 per song streamed at the event, it will also allow participants to actively contribute in the process to raise donations.

With a theme like ‘What pumps your heart’ Kyoorius Designyatra’s 10th anniversary edition aims to engage participants and guests alike during the event with a live music request Twitter activity in association with Hungama. The activity will be a means to raise funds for ‘Laadli,’ a campaign that highlights the falling sex ratio of the country and their endeavours to correct the issue by making available relevant data, audits of documents received from Sonography clinics among other activities; of which the end goal is to stabilise the sex ratio difference.

Hungama Digital Media Entertainment MD & CEO Neeraj Roy said, “It gives us immense pleasure to partner with Kyoorius Deisgnyatra 2015 to help raise charity and awareness for the social cause campaign ‘Laadli’. The campaign that aims to control female feticide has helped shed much light on the topic. With this association we are proud to leverage our platforms for this noble cause.”

Kyoorius founder CEO Rajesh Kejriwal added, “We are happy to have Hungama partnering with us at Kyoorius Designyatra 2015. Music is an essential part of the conference experience, it’s one of the things that gets delegates really ‘pumped’, so I’m sure Hungama’s Digital Jukebox will be a huge hit. And it’s for a great cause, which makes it all the more impactful.”