MUMBAI: BlueStone has appointed Arvind Singhal as chief operating officer (COO). In his new role, Singhal will be responsible for charting out the growth plans and lead the market on all fronts of brand development, customer acquisition and growing sales and profits. 

"We are quite excited to have Arvind on board. Arvind brings in an expertise, which is quite diverse and he has taken up various portfolios ranging from marketing to overall P&L. He has worked across various industries. His understanding of consumer behaviour and market is one of the best in the industry, which is going to be a great asset for us. As we desire to grow at an accelerated pace, especially for next couple of years, his thought process will surely give strategic direction to individual functions. We are sure that with Arvind coming in, our journey towards attaining our vision will be much smoother,” said BlueStone founder and CEO Gaurav Singh. 

With over 16 years of experience in diverse industries in companies like Asian Paints, Marico Industries, Nokia, Reliance and McDonald’s India, Singhal last served TaxiForSure as CEO.

Singhal added, "I am excited about the huge opportunity Bluestone has in the jewelry market in India, which is over $50 billion and poised to grow at a CAGR of 14 per cent plus. Bluestone brings to consumers a huge selection of contemporary design to choose from and delivered at their doorstep within 48-72 hours."