MUMBAI: Lowe Singapore has welcomed back Ranjit Jathanna to the newly created position of chief strategy officer (CSO) at the agency. 

Jathanna takes up this role in Singapore after two years as chief client officer on the Unilever business at Lowe China.

In his new position, Jathanna will also take the global planning leadership role on the Unilever brand Lifebuoy. As CSO, he will be responsible for the development, capability building, and management of the planning function within the advancing Singapore agency. The role is effective immediately.

Jathanna is no stranger to Lowe Singapore, where he previously held the role of associate global planning director on the Unilever laundry brand platform Dirt is Good. With a career spanning over 16 years and a MBA in marketing, Jathanna has held senior planning roles across the Lowe network – based in India, Dubai, Bangkok, Singapore – as well as the management role in China.

Lowe Asia Pacific regional president Rupen Desai said, “We’re delighted to have Ranjit back in Singapore in a significant management role. He is a superb leader, a brilliant planner and most importantly a great human being; all of which were critical in the search for the agency’s CSO role.”

Jathanna added, “Obviously this is a great opportunity for me professionally. Lifebuoy is an exceptionally powerful brand around the world, and taking up a key management position at a business headquarters like Singapore is both an honour and a challenge.”