MUMBAI: Viiking Media & Entertainment has appointed Bollywood & media expert Omar Qureshi as chief creative officer (CCO) and business head.
With Qureshi's appointment, the Group will now enter the digital media and creative content market.
Viiking Ventures and Viiking Media & Entertainment chairman Sachiin Joshi said, “This is the most fabulous handshake to happen in the business of media and entertainment in a long time and will remains so for a long time. We, as a Group, are expanding in the areas of movies, movie content, short and long form content for digital. And who better than Omar – with his immense experience in all these zones – to spearhead these areas. He is a household name with Bollywood and a known face with TV, media and even the audiences. His experience and expertise shall only add greater value to Viiking as a company.”
Joshi further added, “We intend not only to become the biggest players in the digital content space out of India, we will also have the in-house expertise to select and make the best possible content for movies and the music space, that seem to be suffering from dearth of enough creativity. Omar is a master of that territory and we are very excited.”
Qureshi said, “When smart business meets smart content, the result is a spark that can set benchmarks and blaze new trails. With the kind of Group support and resources at the disposal of the Viiking Group, the ventures we are looking at shall be the place to visit, for sampling any kind of content across genres. With a focused eye on Bollywood and entertainment, we shall also foray into other genres.”
“With niche TV viewing going through asphyxiation by the larger GECs, and with content suffering from scarcity of originality, we hope to create shark tanks of expert teams, the best of breed in their domains, who will create businesses that will become a landing page for most consumers. With the Group’s interest in Bollywood and Tollywood movies, also looking internationally, I see a beautiful synergy and an exciting new zone that shall be the mother of all digital content, hopefully, sooner than we think. With the kind of vision, 70mm foresight and drive that Sachiin Joshi has, this seems immensely doable,” Qureshi concluded.
