MUMBAI: Soho Square Mumbai has appointed Ishrath Nawaz as creative director with effect from 3 September.

Soho Square executive creative directors Anuraag Khandelwal and Satish Desa said, “Our young and dynamic team is a constantly evolving one. Our focus is to continuously adapt to new age ideas and ideals, with growth that is not just exponential but organic as well. Ishrath brings with him a unique mix of talents and a crisp understanding of different brand segments. We believe he has what it takes to strengthen our vision.”

Nawaz added, “There’s nothing like it. I’ve always wanted to be a part of the Ogilvy group and it’s like a dream come true for me. Soho Square has been breaking tremendous ground over the last few years. Anuraag and Satish are two highly competitive and creative individuals who are firmly entrenched in market realities while striving to achieve creative excellence. I think this is the perfect mix. It's going to be great working and growing with them.”

Having an experience of 14 years in advertising, Nawaz has worked across agencies like Saatchi & Saatchi, Rediffusion DYR, Network Advertising and Draft FCB+Ulka.