MUMBAI: 9X Tahshan has made way for young music enthusiasts to join the ranks with musical hit makers like Honey Singh and Hard Kaur. The channel has partnered with ITC’s Bingo! Mad Angles to launch a talent hunt for the next music sensation in Punjab. 

The talent hunt will provide singing enthusiasts an opportunity to showcase themselves and make an album along with the biggest singing superstars from Punjab.

After successful rounds of auditions, the talent hunt received over 2500 entries. The on-ground reach of the activity was over 2.5 lakhs with over one million YouTube views.

The talent hunt was launched via a music video titled ‘Bingo! Mad Angles song’ that features Punjab’s popular singers like Badshah, Ammy Virk, A Kay and Maninder Buttar. The song has been written, conceptualised and directed by 9XM and 9X Tashan, cluster head programming Baljinder Mahant, while JSL Singh has composed the music. 

Those who want to audition will have to record their own renditions of the song and the winner of the talent hunt will get to feature in a music video with popular artists. 

Elaborating on the thought behind the talent hunt, Mahant said, “Punjabi music is on the rise and there are many new artists that deserve to be heard in the commercial market. But due to the lack of funds and other restrictions in creating a new album or music videos talented new singers are not able to enter the industry. With large brands like Bingo! Mad Angles getting into the music space with such innovative partnerships the journey of new singers gets smooth and effortless.”

The talent hunt will be promoted across TV, print, radio and on-ground platforms as well as across the digital and social media platforms of 9X Tashan and 9X Media. Big FM & Hindustan Times have been roped in as radio and print partners.

The journey of the winner of the Bingo! Mad Angles Music Star will be covered in a special half hour episode to be aired on 9X Tashan.