MUMBAI: WPP's digital and direct marketing agency Wunderman International India has named Manoj Mansukhani as managing director with immediate effect. 

Succeeding Rahul Guha, Mansukhani is based in New Delhi and reports to Wunderman Asia Pacific president Martin Conneen.

Mansukhani will lead Wunderman India’s operations, as well as consolidate the network’s current offerings and expand agency expertise and capabilities. He will work to further develop Wunderman’s e-commerce offering, leveraging the agency’s data, analytics and creative expertise to help clients deliver more impactful cross-channel consumer experiences.

Bringing with him over 18 years of experience, Mansukhani is well-versed in moving brick and mortar companies into the digital space, developing omni-channel solutions and connecting online and offline sales. He was most recently senior vice president and head of e-commerce at Razorfish India, where he ran the Mumbai and Bangalore offices. 

Prior to that, Mansukhani served as associate vice president of MRM (part of McCann Worldgroup), working in both B2B and B2C spaces.
 

Conneen said, “Wunderman India has built award-winning teams and firm foundations for the future. We warmly welcome Manoj, and feel his extensive expertise will be instrumental in Wunderman’s strategy to expand agency capabilities and offerings in India. We thank Rahul for his significant contribution over the past five years.”

Mansukhani added, “It’s exciting to be joining Wunderman International India as the network looks to build on existing strengths to incorporate new assets. I look forward to helping helm the agency to the next level of its development.”