MUMBAI: The OTT acceleration in India is rapidly getting recognition from film and television companies. After collaborating with the likes of Yash Raj Films and Shemaroo Entertainment, OTT player HOOQ has now joined hands with top South Indian broadcaster Sun TV in a multi-year deal.

HOOQ will carry Sun TV's library that includes a mix of super hit films in Tamil, Telugu, Malayalam and Kannada languages. 

Sun TV group CEO S L Narayanan said, “We are excited about the possibilities arising out of our association with HOOQ, a digital distribution platform of impeccable lineage. Sun TV holds a large library of blockbusters and timeless classics with enduring appeal.”

“Sun TV Network’s extensive library with titles from Tamil to Malayalam will help us ensure we have something for everyone in India. More importantly, we want our customers to continue to enjoy the largest and best catalogue of Hollywood and Indian content of any service available today,” added HOOQ CEO Peter Bithos.

It may be recalled that Asian OTT player HOOQ recently set shop in India with over 30,000 hours  of movies and TV series.