MUMBAI: Shemaroo Entertainment and video-on-demand service HOOQ have inked a partnership, which will see the addition of more than 1000 movie titles across multiple genres and languages on the OTT platform. 

With a content library of over 30,000 hours, HOOQ will now distribute Shemaroo’s library that includes a mix of classics to super hit films, TV serials and fitness videos. The content catalogue includes titles like Hunterrr, The Dirty Picture, Ishqiya, Don, Kaalia, Khuda Gawah, Mughal-E-Azam, Nukkad, Shilpa’s Yoga and Bipasha’s Fit & Fabulous amongst others.

Shemaroo Entertainment director Jai Maroo said, “We are excited to partner with HOOQ for Indian content. With increasing number of devices and its users, the consumption of content on these platforms will certainly see an upward swing. We believe that services like this will catalyze consumers’ shift towards premium paid services and thus will ultimately benefit content owners like us. The deal affirms our focus to deliver quality content to our consumers on a variety of media and a network of their choice.”

HOOQ chief executive officer Peter Bithos added, “Partnering with Shemaroo Entertainment, one of the largest content houses in the country will no doubt strengthen our ever-growing catelogue. We aim to satisfy the entertainment needs of the Indian consumers by ensuring that they continue to enjoy the largest and best catalogue of Hollywood and Indian content for only Rs 199 per month.”

“We have put the Indian customers at the heart of our design to ensure that HOOQ serves their needs given the various challenges of India and other developing countries. This is evident in the world’s first download feature for Hollywood content, where customers can download up to five of their favourite movies to watch at a later time even when they are not connected to the internet,” he added.

Singtel, Sony Pictures Television and Warner Bros launched HOOQ in India earlier this year and has also inked deals with the likes of Yash Raj Films amongst others.