MUMBAI: TO THE NEW Digital has announced that one of its prominent clients, Induslnd Bank has bagged the “Best Digital Integrated Campaign Award” at the recently held CMO Asia Awards for Excellence in Social Media & Digital Marketing in Singapore.

The award was presented to Induslnd Bank under the “Organizational Category”for the most innovative digital campaign and online communication initiatives.

TO THE NEW Digital strategized and executed the entire digital campaign for IndusInd Bank’s video branch service. The aim was to create awareness about the targeted service and increase customer engagement across different digital media platforms. The campaign helped the bank successfully achieve over 13 million media impressions and more than 400 video calls everyday within 10 days of the campaign launch.

“This is indeed an immense honor. We are delighted to share the accolades with IndusInd Bank. The award is a true testament of the work we have done together. CMO Asia Awards has always been among the most coveted awards and we are glad that our efforts have yielded such excellent results”, said Deepak Mittal, CEO, TO THE NEW Digital.

CMO Asia Award for Excellence in Social Media & Digital Marketing salutes the most outstanding innovative campaigns/online communication initiatives in the highly competitive and dynamic digital and social media arena.