KOLKATA: P C Chandra Jewellers, one of the largest jewellery houses from Eastern India today announced Hasleen Kaur, former Femina Miss India Earth 2011 as their new brand ambassador. Hasleen Kaur will follow in the footsteps of previous emerging beauties like Deepika Padukone, Yami Gautam who were once a face of the brand and then later went on to become celebrated Bollywood beauty queens.

The company is also soon to announce its new TVC with the newly appointed brand ambassador. Conceptualized by Bates CHI & Partners, the new campaign depicts a heavenly wedding, glamorous and grand against a regal backdrop; a dream wedding that is completed by the resplendent jewellery from PC Chandra Jewellers. The film, being the primary medium, is scripted and shot at in the mesmerizing palaces in Udaipur to recreate such a wedding in a palace by the lake.

Speaking on the occasion, U.K.Chandra, M.D., P.C. Chandra Jewellers said, “P C Chandra Jewellers have had a history of recognizing emerging talents. Such has been the case with our earlier brand ambassadors. Hasleen embodies on one hand, the modern, young & independent woman of today and a loving daughter, a graceful bride and a nurturing lover on the other.”

Former Femina Miss India Earth and the new P C Chandra Jewellers Brand Ambassador Hasleen Kaur shared her excitement on the brand association, “P C Chandra Jewellers, is a fine blend of modern and traditional designs. It is an iconic jewellery brand with a strong presence in Eastern India. I’m overwhelmed to partner with them at this juncture of my career and to represent the brand across India.”
The group, which has 23 stores spread over Bengal, Delhi, Bangalore & Bhubaneswar, is targeting newer geographic regions in the coming years.