JJ Valaya's Collection at the BPFT 2013

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

JJ Valaya's Collection at the BPFT 2013

MUMBAI : It is a new season and with each new one comes a different influence, some whimsical and more distinct than the last. A medley of Spanish beauty, Indian epitome, royal cadences and life itself; all have found their way into JJ Valaya’s ‘Maharaja of Madrid’.

“My current line is a story of an Indian Maharaja who goes to Spain and, the little things he picks up from his journey is what comes together in this collection,” elucidates JJ Valaya.

Watch out for welcome inspirations drawn from laces found in Spanish fans, Mexican exquisite mural artist Diego Rivera, and battle armour from Spain and India and even the toreros or matadors of Spain!

Flamboyance meets opulence meets unique craftsmanship meets elegance and edginess. The season will witness an eclectic mix, but one that hasn’t forgotten its Indian essence in any way. “The base of my collection will always remain India,” says Valaya. “But there is an adaptation with the movement of taste in the country. What Blenders Pride is doing is an interesting move toward something that is fashion forward. In a land that is content with its saris and lehengas, it is good to see Indian fashion speak another language.”

Catch JJ Valaya’s Collection at the Grand Hyatt on 24th November 2013!