MUMBAI: Oreo, the world’s No.1 biscuit brand by Cadbury India (a part of Mondelez International), made a place for itself in the record books of GUINNESS WORLD RECORDS ™ for Most people dunking cookies. The record-breaking event, conducted at IIT Powai on Sunday, December 22, 2013, during the institute’s cultural festival - MoodI, saw over 1796 people discovering the fun of enjoying Oreo in the ‘Twist, Lick, Dunk’ style together. The previous record was set in Argentina where 1503 people participated.
Oreo’s special ritual of ‘Twist, Lick, Dunk’ has been enjoyed by millions of consumers around the world for nearly hundred years. This ritual of Oreo has been at the heart of numerous warm family moments of childlike delight that everyone treasures. With the GUINNESS WORLD RECORDS event, Oreo aims to engage more consumers in this unique ritual and bring alive the brand experience.
Commenting on the achievement, Chella Pandyan, Associate Vice President – Biscuits, Cadbury India Ltd, said “With Oreo, we are constantly evaluating platforms that give us the opportunity to broaden the brand’s appeal across age groups and today’s GUINNESS WORLD RECORDS attempt is one such endeavor. The Twist, Lick, Dunk ritual is an integral part of the brand’s DNA and seeing such a large number of consumers performing it together has been truly special. We are excited to have successfully achieved this record and want to thank all the participants and MoodI for their valuable support.”
GUINNESS WORLD RECORDS Adjudicator, Fortuna Burke, said, “We would like to congratulate the Oreo team on this achievement and entering the record books of Guinness World Records. Today’s attempt has been very impressive and it has been a pleasure to officially adjudicate Oreo’s record-breaking attempt.”
Amrita Kumar, Managing Partner, Candid Marketing, the brand activation agency which organized this activity said, "It makes us proud to be a part of a historic event of breaking a Guinness World Record. To organize and then watch so many people come together to Twist, Lick and Dunk and be a part of the largest ever Dunkathon is exhilarating. “
GUINNESS WORLD RECORDS has been inspiring, engaging and entertaining people since 1955 and is the best-selling copyrighted title of all time.
