MUMBAI: After successful rounds up of several start-up brands, creative design agency Designaren has completed a user interface design mandate for a newly launched comprehensive website – Localowls.com.

Localowls is a website that connects users to local experts, to pursue a new activity, help in academics or learn a new hobby. However diverse the requirement could be, Localowls provides a comprehensive list of experts nearby with detailed information and ability to connect with them online.

Designaren has now created a simplified user flow and interaction possibilities first through wireframes, where the interface hierarchy is defined and then finally designing the interface.

Speaking on this development, Designaren co-founder Nirali Parekh Rathi said, “We have been involved with Localowls since its beginning and that helped us come up with a simple design, which lets the users get to what they need very quickly in an intuitive manner.”

Parekh further adds that their biggest challenge was to organize the information content in an easy searchable manner.

“Localowls’ search algorithms and matching platform was extremely useful for us to design around and fulfill their simple brief – let user be able to connect with an expert of their choice in three clicks. We continue to be engaged with LocalOwls to improve the experience and interface based on user feedback,” she says.

Localowls.com co-founder Sucharita Choudhary added, “We believe that Designaren have been our partners in our journey, and they continue to do so. They have a strong understanding of user behavior, which was the foundation on which they built both our mobile and desktop interface. We like their sense of aesthetics and find their designs to be intuitive and elegant.”