MUMBAI: The specialist sales division of Mogae Media, Mogae Plus has been given the responsibility to handle the entire advertising sales of Chef Sanjeev Kapoor promoted and owned 24/7 food genre specialist channel FoodFood.

The channel’s shows are Sanjeev Kapoor’s Kitchen, Cook Smart, Turban Tadka, Mummy Ka Magic, Out of the World and Health Magazine. Apart from Kapoor, celebrity chefs like Rakesh Sethi, Harpal Singh Sokhi, Shailendra Kekade, Shantanu Gupte, Chef Saransh Goila, Chinu and Amrita Raichand host shows on the channel.

Kapoor said, “We are happy to have Mogae on-board for monetising the channel. With Mogae's strong all India outreach to market FoodFood, we hope to focus our energies on the content to be in synch with the ever changing tastes of the viewers.”

FoodFood has pioneered the short format in food programming, for those viewers, who can’t spend longer times due to their hectic lifestyles. Short format programming helps them to learn how one dish can be prepared in three - four minutes.