MUMBAI: Rentrak has inked a deal with Katz Television Group, Portland’s television sales company, which represents more TV stations and broadcast groups than any other firm in the country.

The new agreement will provide Katz with Rentrak's full suite of local market ratings services, including its automotive and political Advanced Demographics, for all common client stations.

Katz will use Rentrak ratings and Advanced Demographic information to gain a deeper understanding of how local TV audiences view television across the entire year, in every local market. Using Rentrak insights, Katz is able to sell the value and relevance of their partner stations' audiences, not just their size. 

“Katz Television Group is committed to working with innovative companies that help us best represent our station partners to the national agency community. Rentrak has proven to be a unique, forward-thinking company that is committed to pushing the local TV industry into a new era of measurement,” said Katz EVP of strategy, analytics & research Stacey Lynn Schulman. 

“We look forward to working with Rentrak in developing the systems and interfaces that will make them a valued currency with our trading partners. Consumers are shifting behaviors and consuming content across many screens. The time is now to work with progressive organizations like Rentrak who can help develop new opportunities for local stations to expand their businesses,” Schulman added.

“We are very excited for our new partnership with Katz Television Group and are eager to work closely with them and all of our mutual client stations in the national spot marketplace,” said Rentrak executive vice president of local television Steve Walsh.