MUMBAI: LG Electronics India managing director (MD) K R Kim walked away with the Super Achievers Award organised by Consumer Electronics and TV Manufacturers Association (CETMA). The award has been given to Kim for the extraordinary success of LG Electronics in a short span of six years.
Kim, who has experience of over 30 years with LG, has been with LG India as MD when it started in 1997. According to the release, Kim's philosophy of innovation, openness and partnership has been the prime factor in propelling the brand towards its vision of becoming the No.1 consumer electronics and home appliance brand in India.
The company, which is setting up its second manufacturing plant in Maharashtra, as per the release, claims that what worked for the company is its focus on technology, aggressive sales and marketing, providing value for money to the consumers and a slew of product launches from time to time.
In India, LGE claims to have the numero uno position in colour televisions category with a market share of 18.2 per cent (Source: Jan-July 2003 Report of ORG GFK). In the category of flat TVs too, LGE claims to be the fastest growing brand, registering a growth of 283.7 per cent.