MUMBAI: TAM Media Research, which launched its TV viewership app version 1.0 last year, has now packed a punch with the upgraded version 2.0 of the app.

This new version is fortified with added data sets and customised user friendly features that will make the mobile consumption of TAM’s TV viewership data easier. Some of the new features of version 2.0 are as follows: TV viewership data in GRPs, TVRs for unique TV programmes and data for new two markets - Assam and Orissa. Additionally, this new version can be subscribed for by one and all.

The TAM India mobile app has set a trend of facilitating speedy, on-the-go access of weekly top line TAM TV viewership data for all TAM subscribers across advertiser, media agency and TV broadcaster categories.

TAM Media Research CEO LV Krishnan said, "We set a trend last year when we provided this mobile app facility to industry users. We have received tremendous response during the last one year. Version 2.0 is a fortified version that will allow not only existing but even new users to enjoy the benefits. The purpose behind this mobile app, very simply, is to enable users to access viewership information anytime, anywhere on the go so that they can take informed business decisions at the spur of the moment."

Highlights of TAM mobile app version 2.0:

·         GRP numbers: The new version will have TV viewership GRP data sets for all markets and all genres along with existing data points (GVT, Reach & Relative Shares).

·         TVR Data: Along with TVTs for the programmes, TAM India mobile app 2.0 will provide TVR for top unique programmes.

·         Addition of Markets: As compared to the earlier version, TAM India mobile app 2.0 will have data sets for Assam and Orissa along with the existing seven markets (Maharashtra, Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, West Bengal and PHCHP).

·         Modified TG: Every genre and market will have a TG as per the requirements of each section.

·         Modified graphical representation: TAM India mobile app 2.0 will have graphs representing weekly data instead of the earlier format of four weeks average.

·         New pay version: TAM India mobile app 2.0 will be accessible even to the non-TAM subscribers at a minimal subscription cost.

The mobile app will be updated every Thursday immediately after the regular release of TAM data to the industry.