MUMBAI: Indian movie aficionados can now enjoy the best of international cinema by subscribing to Lukup Media's on demand TV service. Through a strategic partnership with Euro Channel, Lukup Media is all set to bring Euro Channel to Indian shores, screening exclusive European cinema for Indian viewers. 

Euro Channel will be a subscription based on-demand channel on the Lukup Media service. Subscription on demand TV channels appears along with linear broadcast TV channels on the TV Guide. Each subscription on demand channel has a catalog of content refreshed weekly that subscribers can view on demand. 

The Euro Channel subscription is Rs 150 per month. The channel will have 15 new movies every month.

This partnership further strengthens Lukup's portfolio of content, with more than 3000 titles in its movie catalogue. Apart from cinema, Lukup Media subscribers can also choose from over 200 English and regional shows, 600 lifestyle shows and 1500 regional shows and movies.

"We are excited to bring a selection of outstanding cinema from across Europe in partnership with Eurochannel on the Lukup Media platform. This partnership aligns with our objective of bringing international content and TV channels to Indian audiences and to present them with more choice of content," said Lukup Media founder and CEO Kallol Borah.

Elaborating on the partnership, Euro channel CEO Gustavo Vainstein added, "Eurochannel continues its vast expansion across international borders, thanks to the dynamic Video on Demand service launching in India. Our partnership with Lukup has proved indispensible for this recent launch, as we share the same vigor and collaborative spirit to bring quality entertainment to millions of residents throughout the country on a practical platform. Together, Lukup and Eurochannel will offer the best of European cinema."