MUMBAI: He’s down to earth, likeable and has a natural sense of humour. Ayushmann Khurrana, as radio host, compere, singer and actor, entertains effortlessly. Which is why despite living life low key, he has over two million fans following him on Twitter.

Khurrana is popular because he speaks pretty much on everything on the micro blogging site. His comments on matters that interest everyone are both funny and insightful. Live commentary on sports, music or cinema, he tackles conversations with a not so serious take. Khurrana also has fans and admirers interacting with him regularly on subjects beyond his films. He curates articles that others in the industry tend to shy away from.

He interacts with his fans and shares his opinions with them like a regular guy next door. The human element makes him easy to relate to, and has organically increased his following without a lot of film publicity driven chatter.

In his own words, Khurrana chooses the non-typical, less explored path. He makes his film choices and his life choices instinctively. And as his growing Twitter following shows, his fans more than love his simple and honest approach.