MUMBAI: The Walt Disney Company has invested $2.5 million in Stan Lee‘s POW! (Purveyors of Wonder) Entertainment for a 10 per cent stake.

POW! has had a first-look deal with Walt Disney Studios since 2007.

Said POW! chairman and chief creative officer Lee, "Disney has been a great partner for us and we look forward to working closely with them in the coming years. In addition to the huge creative opportunity this affords us, it also provides for the next positive stage in the expansion of the company itself."

With the new deal, Walt Disney Studios has enhanced rights to POW!‘s creative output as well as certain exclusive consulting services.

The news of the investment in POW! came just as Disney completed its acquisition of Marvel Entertainment, where Lee co-created Spider-Man, X-Men and a range of other legendary franchises.