MUMBAI: In a strategic move, Dentsu Aegis Network has appointed Rohit Ohri as CEO of Dentsu Asia Pacific, where he will be covering all markets in the region except for Japan.

Ohri, who previously helmed Dentsu in India and Asia Pacific (South), will relocate from Delhi to Singapore as part of his new role.

With Ohri moving to Singapore, all agencies under the Dentsu umbrella in India namely Taproot Dentsu, Dentsu Webchutney, Dentsu Marcom, Dentsu Communication, Dentsu Media, Vizeum, iPorspect and Isobar will now come under and report to Dentsu Aegis Network chairman and CEO South Asia Ashish Bhasin.

On the other hand, Ohri will have a more regional role and will handle Dentsu’s Branded Agencies.

Dentsu Aegis Network Asia Pacific CEO Nick Waters said, “Rohit has done a fabulous job transforming Dentsu in India. Across Asia, Dentsu has an extraordinary track record of innovation and as the largest agency in the region has an unmatched depth and breadth of capabilities. Sano-san and myself are really looking forward to working more closely with Rohit to unleash the full potential of the business.”

Dentsu Branded Agencies CEO and Dentsu Inc executive officer Hiroaki Charlie Sano added, “Dentsu is an agency network with a long standing history and a strong footprint in Asia Pacific. Rohit shares our creative ambition and strong vision for Dentsu and the way we work with our clients. I’m delighted he will be taking on a more central position within the network to help guide the business outside of Japan.”