MUMBAI: Global performance management company Nielsen, has appointed Craig Johnson to head up its Reach portfolio in Southeast Asia, North Asia and Pacific, including television audience measurement (TAM), radio audience measurement (RAM), Consumer & Media View and advertising measurement (AIS) with immediate effect.

Prior to joining Nielsen in 2006, Johnson spent a number of years working for one of Australia’s national broadcast media owners. During his time with Nielsen he has worked with a broad cross-section of clients around the world including television and radio broadcasters, media agencies, brands and industry bodies. Most recently he has been leading Nielsen’s Watch business in South Africa.

Johnson will relocate to Sydney, Australia.

In his new role, Johnson will focus on driving Nielsen’s leadership in the areas of TAM, RAM, Consumer & Media View and AIS. With a number of major media industry tenders currently under consideration in key markets such as Singapore, Johnson’s extensive TAM experience and expertise will be invaluable in ensuring Nielsen’s ongoing success.

Johnson said, “I am truly excited to be taking on this new opportunity with Nielsen. Rapidly evolving media habits are bringing about significant shifts in how we measure media consumption, and I look forward to leveraging Nielsen’s world-class audience measurement solutions to help our clients in this part of the world to understand and harness these shifts.”