NEW DELHI: Bollywood star Jacqueline Fernandez has been named brand ambassador for Queo from Barwood. UK.

With this association, the brand is looking at boosting visibility and awareness of Queo as the bathroom space gradually shifts towards luxury, moving one step forward from ‘premium.’

Fernandez will be seen as the face of Queo’s 360 degree integrated campaign, which will roll out on all media and retail channels soon.

HSIL Limited joint managing director Sandip Somany said, "Luxury cannot be defined in a few words, it has to be felt, seen, experienced and appreciated. Signing on Jacqueline, is a conscious decision taken by us as her persona, work ethic and achievements blends perfectly with what Queo stands for; design, finesse and artistry. Jacqueline inspires her audience and colleagues with her hard work, versatility, and magnetic charisma; she will definitely connect with the consumers who can appreciate all these traits. There could not have been a better ‘fit’ ‘n’ influencer than Jacqueline to connect with them."

"I am excited about my association with Queo. The brand spells luxury in craftsmanship, modernity and elegance.  They are not just bathroom products but a fashion statement for any home owner. We are living in a time when the bathroom has reached an elevated status in our lives, a place for relaxation and rejuvenation, and, Queo embraces this philosophy to the fullest," said Fernandez.

Queo began its journey in India in 2012 with a promise to redefine class in bathrooms fittings like showers, faucets and sanitary ware.