MUMBAI: In a move to further strengthen their top management, global media and communication planning firm Maxus has appointed Anil Sathiraju as general manager Maxus South 2.

Maxus South has been growing rapidly and handles some of the biggest clients of the region. Sathiraju will report to Maxus South India & South Asia managing p Sanchayeeta Verma.

With Sathiraju coming on board, Maxus consolidates the senior management strength in the South, along with Kishankumar Shyamalan as GM South 1.

Maxus South Asia managing director Kartik Sharma said, “Our South operations have been the trail blazers in many areas for Maxus and we are looking forward to scale new heights. Anil is an important and strategic addition keeping this in mind.”

Commenting on the new appointment Verma added, “The media landscape is possibly at its most dynamic state today. It’s a time of rapid and big changes. Not only do we have to stay on top of this and ensure that we incorporate the new state of things in the way we do the communication planning for our brands, we also have to ensure executional excellence so that strategy translates to reality. On top of it, in today’s uncertain economic conditions, our media monies have to result into tangible business results for our brands. All of this means, more engagement and more speed at the senior management level. This prompted us to create two distinct SBUs within Maxus South and bring in the best people to man them, i.e, Anil and Kishan. Anil typifies Maxus PACE and we are delighted to have him on board.”

Elaborating on his new role, Sathiraju said, “Moving from an agency after 15 yrs was not at all easy for me. Maxus gave me that confidence and motivation to take the leap. With the vision that Maxus has, and the kind of work that they do, my decision making became that much easier.”

Armed with an experience of 19 years, Sathiraju worked with Mudra Max prior to this.