MUMBAI: Yash Raj Films (YRF) has entered into an agreement with Rentrak, which offers real-time box office results.

YRF has appointed Rentrak for e-grosses (real time collection of box office collections) from theatres worldwide. This association takes ahead the already relationship between the two companies, who have worked in the overseas market since 1998.

Rentrak’s reporting includes data from clients in the USA, UK, UAE and GCC, China, Australia and New Zealand.

This also paves the way for bringing the much needed transparency to the box office reporting system in the country. Earlier this year, Rentrak had also inked box office measurement deals with India multiplex chains Carnival Cinemas and Cinepolis.