MUMBAI: #fame is all set to bridge the gap between entertainment and audiences by launching India’s first live video entertainment app in beta on iOS and Google Play.
Through the app, performers can live beam to fans from their smart phones. What’s more, the company is targeting 10 million downloads for the app in the first six month and is expected to bring on-board more than 50,000 skilled and amateur performers with this new video-on-demand (VoD) platform.
#fame CEO Saket Saurabh said, “The #fame app is pioneering not only because it is India’s first live video entertainment app, but also because it will be home to original content from the country’s hottest young digital stars. The app is a manifestation of #fame’s vision of empowering millions of emerging talent in their journey as content creators and help them reach and engage with their audiences wherever they are and whenever they want.”
Since launch, the network has seen strong traction for its suite of digital shows and properties. Apart from its mobile app, #fame’s digital video network spans several digital and social platforms including YouTube, Facebook, WeChat, Daily Motion and other content publishers. #fame strategically focuses on emerging and established talent to build digital video channels and communities around them.
In a bid to expand its boundaries, #fame has also identified five additional markets in South-East Asia to build local digital video businesses. These include Indonesia, Thailand, Singapore, Malaysia and Philippines apart from India.
To The New (TTN) Ventures, the parent company of #fame, has a strong strategic presence in these markets where it has built businesses in the SMACK space (Social, Mobile, Analytics, Content & Knowledge). Astro Overseas, a cross-media operator in South-East Asia, is a key strategic investor in TTN Ventures.
“#fame is creating an exciting new live category in the mobile video and entertainment space. Along with its proven record of breakthrough original digital content, we are confident of #fame achieving market leadership in mobile video in India and South-East Asia in the near future,” added To The New Ventures managing director Puneet Johar.
