MUMBAI: Hungama.com has become the first company to cross 50 million monthly active users (MAUs) in a year’s time. What’s more, the company is targeting 100 million monthly active users by March 2016.

With 50 million MAUs, Hungama is now amongst the top five music and video streaming services globally, including platforms like Pandora and Spotify. 

Over the past 12 months, Hungama has introduced several first features as well as key catalog additions and has managed to get over 250 million patrons access their site, which led to a growth of over 200 per cent in monthly registered users.

Hungama Digital Media Entertainment MD and CEO Neeraj Roy said, “We are glad to be the music and video service of choice for over 50 million South Asians across the world. The milestone is the result of initiatives that we at Hungama began undertaking about 15 months ago. Over the next year, we plan to continue to build on this momentum to grow into newer markets and explore more avenues to distribute digital music and video. Hungama is on track to reach 100 million monthly active users by March 2016.”

Their approach to semi urban and rural India has also been instrumental in making the service popular. Understanding the cultural diversity of the country, especially in second and third tier cities the company launched the first music led mobile app globally to be available in more than five languages - Hindi, Tamil, Telugu and Punjabi and English.

Hungama’s patent pending gamification layer has become popular with consumers who are now rewarded for multiple actions daily and can redeem their points for a range of products and services.

Hungama has also partnered with several studios and labels to offer music and video exclusively including tracks from popular artists like Yo Yo Honey Singh, Atif Aslam, etc. as well as music from latest Bollywood movies like Roy, Kuch Kuch Locha Hai, Gabbar and Mr.X along with regional films.