MUMBAI: E-commerce is slowly but surely catching the fancy of brands galore. While until now brands selling clothes, accessories, shoes, furniture, books and the likes have been active in the online market place, in a first of sorts premium scooter brand Piaggio Vespa has launched its online store on Snapdeal.com in India.

Vespa’s partnership with Snapdeal is targeted towards a younger segment of consumers who are digitally active and prefer instant purchases.

Piaggio Vehicles, which is an Indian subsidiary of the Italian Piaggio Group, has partnered with Snapdeal to reach out to its Internet savvy customers. The brand store, which is an exclusive in itself, will showcase the entire range of Vespa scooters. Vespa fans will now be able to book their Vespa on a click of a button.

The European best seller in the two-wheeler category has been successful in creating a niche ‘premium’ audience for their scooters since their presence in India in April 2012.

Vespa has launched a special offer for the first 100 customers of the store. The store will offer the entire range of Vespa models available at a booking amount of Rs 5000 and the models include Vespa, VX, Vespa S and Vespa Elegante.

Piaggio Vehicles EVP two wheeler business Sanjeev Goyle said, “Today’s generation loves online shopping and prefers brands that provide buyer friendly shopping options. Hence we decided to launch a virtual store that will offer the fastest possible Vespa buying experience. Snapdeal is India’s largest online marketplace and hence it was the best platform for us to launch our first online store. Through this collaboration, we aim to take our relationship with our consumers to the next level. This initiative of ours will be an integral part of our larger marketing strategy.”

“Automotive category on Snapdeal has grown at a phenomenal pace in the last 12 months. We have seen a tremendous customer response towards this category. With the Vespa Brand Store, on the Snapdeal platform, we want to create a unique shopping experience for our consumers where they have access the entire Vespa Scooters’ portfolio from the comfort of their homes,” said Snapdeal SVP electronics and home Tony Navin.

The store has been created keeping in mind the nuances associated with the brand. The store enables Piaggio to manage their product selection, promotions and launches as per their need and basis the analytics shared by Snapdeal.