MUMBAI: Promos are an important medium via which television channels showcase their shows and entertainment properties. Citing the ever important role of promos in today’s cluttered and competitive television environment PromaxBDA conference chair and Colors CEO Raj Nayak said as the number of channels and shows increase, the task for promo makers gets tougher and bitter.
“Everyone wants to get noticed with the help of that teaser. While some channels want to retain their audience, some others want to get audiences back.The small teaser is burdened with different aspirations. Promo is no longer just another brick in the wall; it is now one of the important aspects that has the power to determine the fate of a show,” Nayak asserted.
The audience, which comprised promo makers and creative talent, was buoyed by Nayak’s encouraging comments directed towards them. “You are the real heroes of the television industry, which is evolving every day.You are the one that make every second of a promo count and that is one of the reasons why promos became such an important aspect. They have emerged as a major teamwork, which has the power to decide success or failure of an innovation. You all are the backbone of creativity in the television industry and with the growth of technology, I hope it gets better and bigger,” Nayak said.
Talking about Colors’ voyage, he said, “We at Colors believe about disruption and differentiation. Television viewers have evolved and are not the same anymore. They expect quality in each and every segment and promos are one of them. While with Ashoka we portrayed love, power and affection of a mother - son relationship, Udaan was sensitive as well as esthetic. On the other hand, Code Red had to be different from all other daily crime shows and it was the promo that had the responsibility of communicating the message that Code Redwas different and that’s how important that short teaser is.”
“Creativity is doing summersaults every now and then and you all are the real warriors of the war that wages every day in Indian television. I feel proud to chair the conference in PromaxBDA, which addresses to the creative pillars in the industry,” Nayak concludes.
