MUMBAI: Dolby Laboratories has launched its latest audio technology, Dolby Atmos, in Bengaluru.
Mukunda Theatre will be the first cinema in the state to offer the new technology to moviegoers starting 24 April, 2015.
Mukunda Theatre managing director G. Venkatesh Reddy said, “We take great pride in being the first ones to bring Dolby Atmos for the cinema to viewers in Bengaluru. It has always been our endeavor to use the latest technologies to provide the best cinematic entertainment experience to our audiences. Dolby Atmos is a major differentiator, providing greater definition and dimension to movies with its unique object-based approach to sound.”
Dolby Laboratories director, field marketing India Ashim Mathur added, “We are very excited to be working with Mukunda Theatre to bring Dolby Atmos to Bengaluru. Dolby Atmos continues to see great momentum in India and across the globe, as the leading next-generation sound format for theatres.”
Unlike traditional channel-based sound systems like 5.1, 7.1, and 11.1, which require filmmakers to think about the number and location of speakers, Dolby Atmos allows them to simply designate where in the cinema space each sound “object” should be placed or moved to make audiences experience the film as if they were within its world.
