MUMBAI: MTV World will be launching the second season of its Rebel Music series, the thought provoking documentary project about young musicians and artists overcoming oppression and injustice around the world.
The series will premiere on 30 April on MTV’s YouTube channel. Additionally, MTV World will partner with Amnesty International to disperse the Rebel Music message and help viewers take action for positive change through the organisation’s Art for Amnesty program.
One country at a time, Rebel Music shares the untold stories of fearless young artists rising up against social and political barriers to forge a better future. Launched in 2013 and now in its second six part season, Rebel Music shines a light on young people around the globe who are rarely given a chance to speak for themselves, activating the power of music and art to connect, inspire and ignite action. The series will provide young American audiences a rare, unprecedented look into the lives of their counterparts in countries experiencing crises.
“We live in an increasingly connected global community and young people in America are more interested and engaged in the state of the world than ever before. We are proud to present a fresh new perspective on important regions of the world through compelling stories of their youth – bridging the gap in knowledge and hopefully creating more understanding and compassion,” MTV World general manager and senior vice president and creator and executive producer of the Rebel Music series Nusrat Durrani.
In season one, Rebel Music journeyed deep into the heart of revolutionary music in Egypt, Afghanistan, Mali, Mexico, and Israel and Palestine. Buoyed by the success of the first Rebel Music: Native America premiere last November, which became one of MTV’s top most viewed and most shared videos of all time, and an invitation to screen at the White House, the series continues to innovate and bring new untold stories to the forefront.
Season two of Rebel Music is even bolder and more intrepid, venturing into Iran, Myanmar, Turkey, Venezuela, Senegal, and the Native American communities of North America. Season two consists of half hour episodes and an extended Rebel Music: Native America episode, with the stories and conversation continuing online at RebelMusic.com and via social media, as well as in the classroom through the Rebel Music Educators’ Guide.
The second season of Rebel Music transcends conventional documentary format with its cinematic sweep, pacing and state of the art production values. The executive production team includes Shepard Fairey, legendary artist and activist whose street inspired vision permeates the series’ graphic design; David Sable, humanitarian and global CEO, Y&R, and chairman of the NY Philanthropic Advisory Board of UNICEF; and iconic punk singer songwriter Laura Jane Grace of the band Against Me! as music director.
Working to further promote the stories of youth driving social change, MTV and Amnesty International will also launch the “Rebel with a Cause” contest to spotlight artists around the world. Set to live on Rebel Music’s Tumblr, the contest will engage the huge online activist community and provide a platform to let their rebel voice shine. For every submission, MTV will donate $1 to Amnesty International. Top submissions will have a chance to be featured on MTV, Rebel Music, and Art for Amnesty's social media platforms and one lucky winner will win a $1,000 gift certificate to B&H to continue documenting their passion, as well as a co-branded MTV/Art For Amnesty Rebel Music poster signed by Fairey.
As part of Rebel Music’s RebelED, episodes from the second season will be accompanied by lesson plans with a teacher’s guide and background history to bring these topics into the classroom, available for free download atwww.rebelmusic.com/edu. The curriculum will be distributed to Amnesty International's 750 high school and college groups in the USA and shared with other Amnesty sections globally and through Viacommunity, the umbrella for Viacom’s social efforts, through the Get Schooled Foundation, a national non-profit dedicated to increasing high school graduation and college attendance rates, founded by Viacom in partnership with the Gates Foundation.
