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Eye catchy Ad‘s, music videos, films, the power to grab your attention, create a world of imagination, beauty and extraordinary visuals with quality that‘s unbeatable. How does all this happen? Who does all this? What do they use to create imagination and ideas? So, many questions. Ever thought of the hard work and mystery behind all the glamour and effects? Lets look at what happens behind the scenes and where it all starts.
Well?Post-Production is where it all happens. Visual effects and lots more that adds to creative ideas and make an impact on our thoughts and minds. The technicality behind every creative input comes through technology developed to give life to every idea.
The SYSTEM:
It‘s very important to understand the tools that we are using to create thoughts and ideas. We talk about "SMOKE" a high end editing software that is a combination of Editing and Visual effects tools. Smoke, a product of one of the worlds leading software development companies for media and entertainment AutoDesk-Discreet? is a resolution independent, non linear digital editing system for both video and film production that offers a level of efficiency previously unknown in the traditional editing suite.
Smoke, is very well developed and designed to handle projects from short format work such as commercials, promos and show openings to long format documentaries, episodic work and corporate videos ranging from low resolution to high definition films. It offers the option of multi track, multi layered timeline based system in which visual effects can directly be done on the timeline.
It provides effects like text overlay, rotoscope and retouching of the clips and enhancing the quality and look and feel of the video clips. Smoke is a true finishing tool providing extremely robust creative toolset when combined with the right talent and creativity. Smoke gives the freedom of directly importing your rough edits from any editing suite into smoke as it is and give various effects like colour correction, chroma keying, add text effects, advanced dissolves, wipes and lots more hence called as an online editing system resulting in quick decision making with high percentage of accuracy from the viewers angle.
SMOKE in India:
With approximately more than 200 smoke machines in India, the market still demands more smoke machines hence the demand for professionally trained smoke operators. This is also due to the ever-growing demand and competition in the quality of films, advertisements, music videos etc. With the growth of out sourced work coming into India, the demand for smoke has gone up since the desired quality can be achieved and efficiency can be maintained.
SMOKE training:
Zee Institute of Media Arts an educational division of the Zee Network is offering training in Smoke. This course is open to industry professionals with experience in editing/visual effects and students with knowledge of compositing/ editing basics. ZIMA is India‘s first AutoDesk? certified SMOKE training center with certified trainer from AutoDesk?.
For more information on training in Smoke please visit our website www.zimainstitue.com or call us at 91-22-2630 2937/8.
