NEW DELHI: Telecom network Ericsson will supply online video platform to the over-the-top (OTT) and live TV subscription video-on-demand (SVOD) service of Bonnier Broadcasting.

The multi-year deal will see Ericsson provide a number of managed services including content management and preparation, digital rights management, subscriber management and billing and advertising insertion for multiple devices and platforms.

The Nordic next-generation online TV services will launch later this year. From launch, Bonnier Group content - including a mix of sports, local and international drama series, sitcoms and Swedish and international feature films - will be available both on-demand and live. Multiple platforms will be supported, including the web, iOS and Android devices.

Ericsson Broadcasting and Media Services Head Thorsten Sauer said, “Our long-running relationship with TV4 for their linear channels has now been extended to a business transformation that encompasses on-demand and live services across platforms. Consumers want access to content anytime, anywhere and on any device, which is something TV4 is providing through its platform agnostic strategy. Ericsson is the partner in this transformation and our Ericsson Managed Player is designed to help our clients meet the needs of their audiences in this ever-changing landscape.”

Ericsson’s Managed Player masters the combination of OTT delivery and playout to deliver content to consumers. Ericsson Mediaroom Reach, a scalable adaptive bitrate-based technology platform for intelligent OTT video delivery to cross-platform connected devices, powers it.

Bonnier Group’s TV4 selected Ericsson in 2009 to manage their technical operations end-to-end as part of a 10-year contract. In addition, Ericsson and TV4 established a joint technology and business development forum, where the two companies evaluate new business opportunities.