MUMBAI: The Direct To Home (DTH) arm of Bharti Airtel - Airtel Digital TV has reached the 10 million customer mark. The company has achieved the feat within a period of six years. As part of its growth plans ahead, the operator has decided to chalk out three key strategies.

Firstly, the company is all set to add 12 new channels to its bouquet taking its portfolio up to 500 channels and services. In addition, it will also expand the High Definition (HD) portfolio to over 50 HD channels making it one of the largest HD bouquets in the industry. Last but not the least, the operator has also decided to expand the regional portfolio soon to offer the highest number of channels in Assamese, Gujarati, Kannada and Tamil languages.

Airtel Digital TV CEO Shashi Arora said, “Innovation and customer satisfaction is the core of our DNA. As we look back, we take pride in the product and service innovations that we have brought to the industry. These offerings have not only helped increase customer stickiness but have also made us one of the fastest growing DTH companies today. We will continue to go this path and offer customers world class content and television viewing.”

The operator also claims that it was the first to introduce the Universal Remote to the market along with value added services like Multi-lingual EPG, World's first USSD-based self-care facility on mobile among others. The recently launched Integrated Digital TV (iDTV) was pioneered in partnership with TV manufacturer, the iDTV technology miniaturized set-top-box into a small yet efficient smart card that fit directly at the back panel of television sets with minimal wiring and a single remote thereby offering customers a superior and world class experience adds the operator.