MUMBAI: After holding exclusive pre-parties in twelve different cities, the Karbonn Smart MTV Bloc Party will be hosted by the Juhu Bloc in Mumbai. MTV will bring together more than 30 international DJs to spin the music for the Karbon Smart MTV Bloc Party. The two day dance music festival will be headlined by DJ BL3ND and BassJackers, and will feature Rewire and Varski, Nucleya, Ash Roy, Calm Chor, Ankytrixx, Reggae Rajahs, Lost Stories, Su Real and many more spinning music right across the bloc on 11 and 12 April 2015. It will be hosted by MTV’s music man Nikhil Chinapa.
MTV marketing head - media and insights - Sumeli Chatterjee said, “Crazy audio-visuals and massive sundowner live acts by our world-class DJs that spread across both the days; young people will definitely take back happy party memories from this music festival. We are playing with concept of light and geometry that will make it a spectacular and musical sunset by the beach, and a treat in the Mumbai summer.”
MTV is bringing to India for the first time DJ BL3ND to headline MTV’s Bloc Party. A Los Angeles native, DJ BL3ND has 360 million YouTube views and more than four million Facebook followers for his crazy videos and electrifying live sets. He’s the record-holder on Billboard’s Uncharted Chart, holding the top spot for 62 weeks; and was also named SoundCloud ‘Artist of the Year.’
Joining him are the American DJ and producer duo who share a great passion for house music, BassJackers. Comprising Marlon Flohr and Ralph van Hilst, BassJackers is known for beatport toppers like ‘Mush Mush’, ‘Hey!’, ‘Grid’ and many more. The duo have remixed for Rihanna, Enrique Iglesias and Moby; and performed in Ibiza alongside Tiësto, and in Las Vegas alongside Afrojack, and continue to tour around the globe.
Speaking on the association with MTV Bloc Party, Karbonn Mobiles executive director Shashin Devsare said, “MTV has the finger on the pulse of the youth and by partnering with the channel on exclusive concepts like MTV Bloc Party, we are looking forward to reaching out to the urbane youth who prefers to be connected with their peer groups 24X7 and enjoys innovative technology.”
On 11 April, gates will open at 3 pm and the party will start at the beachfront Juhu Hotel, spilling out to multiple night-party blocs across Juhu. The wrist-band that the party animals will get at this gate will serve as the entry pass for all the party venues across the entire bloc. To top it all, the party-goers will need just one ticket to attend all the parties all through the bloc. They can club hop with the MTV hop-on-hop-off Bloc Party cabs which will ferry them across venues and the music travels with them to ensure a seamless party transition.
