MUMBAI: Bhojpuri entertainment channel Anjan TV is looking at increasing its viewership and as part of this has signed a deal with direct to home (DTH) operator Videocon d2h.

The channel will be available on channel number 861 on the platform. Anjan TV is also available on Airtel Digital TV and all the multi system operator (MSO) platforms in Bihar and Jharkhand. 

With this, the channel will be available to 12.8 million households across India as a free-to-air channel. The channel is currently in talks with other DTH operators such as Tata Sky, Reliance DTH, etc.

Carving a niche for itself, the channel offers a programming mix of movies, music, daily soaps, reality, crime, cookery, comedy, travel and lifestyle shows.

“We are delighted to be associated with Videocon d2h and are looking forward to cater to the needs of its subscriber’s base across India. I would like to take this opportunity to welcome and promise a wholesome entertainment to all our new viewers through this platform,” said Anjan TV channel head Anshuman Tripathi.

Videocon d2h CEO Anil Khera added, “We continue to add more variety and value through our offerings. We want to offer the whole gamut of channels and services empowering the consumer to opt for his preferred choice of language. We believe in delivering the best for our customers and are hopeful of achieving better penetration, through the addition of this channel.”