MUMBAI: IndiaCast and Hindi general entertainment channel (GEC), Colors have inked a syndication deal for Farah Ki Daawat to Pakistan’s GEC - TV One. With the syndication of this show, 12 Colors programs now air in Pakistan.

Colors CEO Raj Nayak said that entertainment is at the very core of every initiative it undertakes. “The syndication of Farah Ki Daawat to Pakistan boosts our confidence in going beyond the norm to create differentiated content that appeals to viewers not only in India but across the world,” he added.

IndiaCast COO Gaurav Gandhi said, “The content on Colors is a great proposition for international viewers, especially within the Indian sub-continent. It has been our constant endeavor to present the best of Indian entertainment to viewers across the world and this syndication deal with Pakistan’s TV One furthers this promise. We are pleased to present the audience in Pakistan with a unique concept like Farah Ki Daawat for their weekend viewing.”

The show was launched in India on 22 February, 2015 with an episode featuring Abhishek Bachchan and guest Sargun Mehta. The show had received positive feedback from viewers across social media platforms.

Khan said, “I am thrilled by the feedback that viewers have showered Farah Ki Daawat with. The show is gaining popularity and, across various social platforms, viewers are commenting about the ease with which they have been able to replicate the recipes in their own kitchens. Farah Ki Daawat’s syndication to Pakistan’s TV One, gives me the unique opportunity to reach out to Bollywood fans and food lovers across the border.”