MUMBAI: Leaders in the kids’ television genre in India – Cartoon Network and Pogo - together bagged five awards, including three golds and two silvers at the 2005 Promax World Gold Awards held in New York.
This time around the in-house creative services department of Turner Entertainment Network Asia (TENA) has won laurels for the innovative "Best Place for Family", "Tiny TV" and "Prime Pogo" print ad campaigns for the group’s exclusive multi genre kids’ entertainment channel created for India – Pogo.
In addition, Cartoon Network also bagged awards for Best Consumer Promotion, Copywriting and Use of Original Music Composition.
To date, Turner Entertainment Network’s Asia has won over 125 awards from Promax& BDA and other award giving bodies.
The awards won by Cartoon Network and Pogo at the 2005 Promax World Gold Awards are as follows:
Best Consumer Promotion– Gold for "Tiny TV lunch case"
Best Copywriting- Gold for "Tom & Jerry Marinate You"
Best Use of Original Music Composition– Gold for "Tom & Jerry Marinate You"
Best Consumer or Trade Print Ad Campaign– Silver for "The Best Place: Family", "Tiny TV", "Prime Pogo"
Best Consumer Promotion– Silver for "The CN Ham Memo Slices"