Chrome Data: English Entertainment channels gain in week 9

Starts 3rd October

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Madison Media Sigma

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Chrome Data: English Entertainment channels gain in week 9

MUMBAI: In week nine of opportunity to see (OTS) collated by Chrome Data Analytics & Media, English Entertainment channels in the eight metros gained the maximum.

 

With 6.2 per cent growth, the genre saw AXN leading the chart with 56.2 per cent OTS.

 

On the other hand, English Movie channels across eight metros gained 1.7 per cent. Romedy Now topped the chart with 65.8 per cent OTS.

 

Next in the line were Sports channels across India with 0.6 per cent jump and Kids channels across India with 0.4 per cent jump. Cartoon Network was the chart leader in the kids category with 81 per cent OTS.

 

As for the losers, Business News channels across eight metros saw the maximum drop of 2.9 per cent followed by Religious channels in Hindi Speaking Markets (HSM) with 1.1 per cent drop.

 

CNBC Awaaz with 77.0 per cent OTS and Aastha with 94.9 per cent OTS topped in their respective genres.

 

Last but not the least, Hindi News channels and Music channels in HSM markets too witnessed a fall of one per cent and 0.9 per cent respectively.

 

ABP News topped the chart with 93.5 per cent OTS, while 9XM in the music category noted 90.4 per cent OTS.