MUMBAI: In order to commemorate and celebrate woman power, New Generation Media is launching the annual Puthiya Thalaimurai Sakthi Awards following the footsteps of Tamizhan Awards, in partnership with Fourth Dimension Media Solutions.

Puthiya Thalaimurai CEO Shankar said, “We are very happy and looking forward to the event. People just speak about women empowerment and there is too little recognition. This event will be a substantial way to honour and to acknowledge women, and I’m happy to be part of it.”

The Puthiya Thalaimurai Sakthi Awards endeavours to honour and celebrate extraordinary women for outstanding achievements in their chosen fields of work and service. It aims to be a genuine and unique attempt to recognise women icons of the country and catalyse them to reach greater heights in their pursuits that help in nation building in different ways.

The award winners will be selected through a stringent process combining the consensus of a jury and public voting carried out through Puthiya Thalaimurai, Puthiya Thalaimurai Magazine and PT.tv.

The nominees will be shortlisted with research support from Puthiya Thalaimurai Magazine and Puthiya Thalaimurai Channel. 

The award ceremony will take place at The Raintree Hotel, Anna Salai, Chennai on 8 March at 6:30 pm. The event will be telecast on Puthiya Thalaimurai at a later date.