MUMBAI: Dentsu Communications has appointed former DDB Mudra group creative head- South and East Vipul Thakkar as national creative director.
As the creative leader of Dentsu Communications, Thakkar will work towards strengthening the agency’s southern network and expanding the Mumbai operation. His appointment is part of a broader strategy to strengthen on the group’s creative caliber.
Dentsu India Group executive chairman Rohit Ohri said, “I am delighted to have Vipul as a part of the Dentsu Communications leadership team. ‘Work that works’ has been Vipul’s mantra. His work has worked not only for the brands that he’s worked on, but also for the agencies he has worked in. He has built motivated integrated teams, seamless agency networks and a solid creative reputation for the organisations he has worked for. I’m confident that Vipul’s creative leadership, will take Dentsu Communications to greater heights.”
Dentsu Communications CEO Simi Sabhaney added, “Vipul’s deep knowledge of both the South and West markets and his ability to creatively connect the dots in the integrated communication landscape is a perfect combination for a company like Dentsu. I am delighted to welcome Vipul into the DCPL family.”
Thakkar said, “I am thrilled at this moment when I don the hat of national creative director at Dentsu Communications. It will be my pursuit to produce effective communication, eked out from both newer insights and everyday rituals. This is a great opportunity to tap the potential of the south and west markets and to work with the wonderful and energetic team, where I will aim to channelize all energies leveraging our strengths and in validating the proof of the pie by building brands- effectively and consistently.”
Thakkar is a seasoned advertising professional with over 19 years in the business. He joins Dentsu from DDB Mudra Group, where he was creative head - South & East.
He has created work for brand categories such as lifestyle, finance, beverages, fashion and FMCG. At DDB Mudra he was responsible for work on Royal Challenge, McDowell’s No.1, TTK Prestige, Peter England and Jos Alukkas. Prior to DDB Mudra, he was at Ogilvy Bangalore, where he created ads for ITC Bingo, Sunfeast Yippee, Allen Solly, MTR and Titan watches.
